Beauty Treatments

The Unprecedented Range of Effective Beauty Treatments Available Today

The choice of beauty treatments available to men and women of the 21at century has probably grown beyond the wildest dreams of those of the previous generation. The industry as a whole has undergone a visible transformation driven to some extent by the introduction of more stringent health and safety regulations, but mostly by a more widespread desire on the part of today’s consumer to look his or her best.

While, in the past, the focus was more on the use of makeup to disguise or enhance facial features selectively and on diet and exercise for a more acceptable body image, this has now changed. Beauty treatments are now aimed at achieving more permanent improvements and achieving them as painlessly and as quickly as possible. Although the roles of the hairdresser and manicurist remain as important as ever, the demand for their services has now been well and truly overshadowed by that for the growing menu of options now available from medical aesthetic centres.

One area that, in particular, has fuelled the growth of this industry is that of anti-aging medicine and techniques to reverse the appearance resulting from the fine lines and wrinkles that are the inevitable legacy of our advancing years. Among the most popular of the many beauty treatments developed for this purpose are those involving the use of Botox and dermal fillers. Although very different in their action, the overall effects are similar while the latter tends to last longer, is cheaper and has no apparent side effects.

Superficial skin blemishes such as spider veins and small varicosities are often tackled with sclerotherapy but those who practice this technique must be medically qualified. Suitable for treating skin hyperpigmentation due to acne scars, freckling, birthmarks or melasma; skin bleaching offers a more lasting alternative to concealing their appearance with makeup.

Potentially an even more valuable example of a modern beauty treatment that may be applied to the skin is the technique known as photodynamic therapy (PDT). In this procedure, pure red light is used to successfully treat localised lesions, including non-melanoma cancers, basal cell carcinomas, pre-cancerous tissue and actinic keratosis caused by long-term exposure to sunlight. Chemical peels. Laser resurfacing and dermabrasion are other methods commonly undertaken at medical aesthetic centres to address these conditions.

There is little doubt, however, that one of the most common motivations today for attending such a specialised centre is to seek assistance with weight loss or, more precisely, fat loss. While diet and exercise helps, more specialised beauty treatments are often necessary to rid one of those stubborn areas such as love handles and muffin tops, while for males, man boobs are often unresponsive to sensible eating and working out. Medical aesthetic centres such as those of the Laserderm chain offer minimally invasive and non-invasive alternatives to the more extreme options of surgical liposuction or gastric band surgery. Of these, cryolipolysis is fast becoming the most popular choice.

With no need for an incision, general or even local anaesthesia, the procures takes no more than an hour and is painless and carries only a minimal risk of side effects that, even if they should occur, are neither dangerous nor long-lasting. The results of these beauty treatments, however, can be awesome.